How to Make Sense of Website Development: Your 10-Point Checklist
You’ve made the decision to get a new website. Now what? As a business, this can seem like a daunting task. Too many business owners have a vision for their website but can’t conceptualize it in a form that ensures the navigation and content will attract their target customers.
We’ve taken the guesswork out of it with our 10-point checklist of priorities for a custom web design.
Answer the following questions and you’ll be well on your way to creating a strategy for the creation of your website:
1. What is your goal?
What is the main purpose of your website? Is it to provide information that creates a niche? Or to sell products and services directly? Perhaps it’s to entice visitors to contact you for a consultation to receive quotes?
2. Why should your website visitors be interested in your brand?
Create personas of your target customers to best understand how to address their needs.
3. How do you determine the kinds of content you need to include?
Because the statement, “Content is king,” is an adage that still rings true with most websites. It’s important to write easy-to-read copy that makes sense and pulls at your customers’ emotions, tells a story, and fulfills needs. This isn’t about writing text for text’s sake, just because you need to put something on the page for Google to notice you. This is about creating relevant information to your target customers.
4. What images will you add to paint a picture of what your business is about?
Use the best, high-quality photos and graphics whenever possible. Great images add to the inherent feel of your site. A good photo is worth a thousand words.
5. Is your site mobile-friendly?
Today’s websites must translate seamlessly across many different platforms: from PCs and tablets, to iPhones and androids, to iWatches and beyond. With 87% of U.S. mobile users searching Google (2013 statistic), you can’t ignore mobile shoppers.
6. Are you examining your website analytics under a microscope?
Learn how your visitors interact with your website. Are they having positive or negative experiences on each page? Tweak your site’s content to correct any negative impressions.
7. Do your website visitors know what to do when they arrive at your site?
Provide a clear path to convert your website visitors to customers—Guide them to making a purchase, completing a form for additional information, or signing up for your newsletter. Create a call to action to move them forward.
8. Are you including trust badges?
Include icons, images, and information that instills trust in your website visitors. Add social media links to your business pages, and embed a feed on your website to give the appearance of always being active. Post images of awards and membership organizations, such as the Better Business Bureau and your local Chamber of Commerce.
9. How do your customers perceive your website?
Ask them for their opinions. Find out what they would like to see on your website. Show your expertise while strengthening customer loyalty.
10. Are you establishing a regular schedule of website maintenance?
Keeping your site up to date enhances its performance in website searches, because search engines love to refer Internet surfers to fresh, new information. Create a blog page on your website to add the newest, and most fascinating information about your business.
Your answers to these questions will help you communicate your vision to your website development team. Work with experienced specialists that take the time to listen to your concerns to create a unique, custom web design that produces results. In the Fresno region, put your trust in Edit LLC, website tech experts: 559-281- 2855.
* Statistics from expandedramblings.com.