Business Startup Marketing Tips—A Quick Digital Marketing Roadmap
When your new venture is in the startup stages, marketing can feel overwhelming. To guarantee success at the outset, you’ve got to get the word out. The best way to create a buzz about your products and services is to formulate a game plan. In three steps, you can be on your way to making your first sales.
Digital Marketing Roadmap for Business Startups
1. Understand your Target Audience. This is the art of putting yourself in their place. Who is your target customer? Paint a picture of them with buyer personas. If you have current customers, but you aren’t yet marketing online, interview them to gather demographic information, their goals and challenges, how your company can help, and common objections.
If you don’t have current customers, get a firm grasp of the kinds of problems you can solve, and evaluate how you can fit into a niche that your competitors do not cover or cover poorly. List the types of customers that would need your services, and why. What is their motivation to buy your products and services? In this way, you’ll discover the target audience who will gain the most from your offerings.
2. Get Your Business Online. Everyone shops online now—As of 2015, there were over 200 million digital shoppers in the U.S., and the number keeps growing (according to Statista.com). Get a mobile-friendly website online quickly. Whether you’re searching for custom website development or something simpler, there are many excellent choices for developing your business website today.
3. Spread the Word. You now have a website address, a home on the Worldwide Web. But if no one knows about it, you won’t see visitors. It’s time to look into search engine optimization (SEO)—Research your primary keywords, build social networking business profiles, and then create a consistent agenda for posting on the social networks where your customers roam, such as Facebook, Twitter, and LinkedIn. Make sure that your new website links to your business social networking profiles.
Put your marketing plan into action—Speak with our experts at (559) 202-3055 to get your first website online.