Why Setting Goals is the First Step to Building a New Website
Stephen Covey once said, “Begin with the end in mind.” This is especially true when building your new website. Setting goals will help you to profit from your time and investment into your website.
Shoot for the moon when setting goals for your website. You can always scale them back as you get clear on what is immediately needed for your website launch, and then add more pages to your site after it goes “live”.
To brainstorm, begin asking yourself the following questions:
1. What do you want to accomplish with your new site? Do you want to grow your email contact list? Will your website visitors subscribe to your newsletters in exchange for “members only” information? Will they purchase products on your website? Do you wish to entice your visitors to request more information or make an appointment for a consultation?
When your visitors complete an action on your site, this is known as a “website conversion”, a way to measure the success of your site. Set your goals with website conversions in mind.
2. Who is your target audience? Think demographics. What do your perfect customers and clients look for? What information can you provide on your website to fulfill their needs? This may be part of your bigger marketing plan for your company, but consider that your online visitors could have different needs than those who find you through referrals or offline advertisements.
3. What is your solution to your customer’s needs, and how do you solve it? Why would someone want to visit your website? What should you include on your site that makes your brand irresistible to visitors? How do you keep them on your site and prevent them from leaving to surf to your competitors? This is about crafting the kind of content that results in website conversions.
Once your goals are in place, getting your website up and running needn’t be a chore. You can build your new, mobile-friendly website in just 5 minutes with Buildicus, and you aren’t even locked into contracts. Test drive Buildicus website generator for free or give us a call at (559) 281-2855.