Why understanding October matters to the Pumpkin King.
To some people, October is just another month out of the year. But for most, it is a month full of excitement and fun! With Halloween right around the corner, most of our free energy and time goes into costumes for our kids or
sometimes ourselves; or parties, and eating way too much candy. We also like to plot ways on how to keep neighborhood kids from taking all the candy out of the bowl you set out on Trick-or-Treat night.
Pumpkin King Pumpkin Patch
One of the major traditions in many households is going to the pumpkin patch and getting a pumpkin. Pumpkin King Pumpkin Patch is an experience that has become an annual tradition for families in the Fresno area. They have several attractions to go along with choosing the perfect pumpkin. Sixteen years ago, they partnered with the Central California Blood Center to start a Blood Drive. During their drive, everyone that donates will receive a free pumpkin. A perfect way to give back to our community! But running a pumpkin patch can be tough work, and having an online presence in conjunction with a fun atmosphere makes a huge difference in inviting families to visit their farm.
Our team at Edit LLC has the privilege of helping the Pumpkin King family by tracking online visitors and compiling data from those hits on their domain. We do this in part by placing the most important information at the top of their website.
Everyone needs to know
You might ask, “Just what are the most important things to display on a business website?” Good question!
- Opening and closing times
- Holiday hours
- Contact info (phone, email, social media)
So, why does October matter to the “The Patch?”
The Pumpkin Patch is only open for one month during the year. In that one month, 90% of their website traffic comes from just those 31 days!
Notice the three spikes in traffic. Those are all Saturdays leading up to Halloween. So, having insight to October’s website traffic matters!
Here are some key takeaways:
- Provide the most important information at the top of your website
- Be ready for your seasonal traffic
- Add extra little tidbit
- Make sure your website is mobile-friendly!